All the gigs and none of the overages. Freedom Mobile’s a challenger brand, so sometimes you enlist comedian and celebrity Will Arnett to help swing that sledgehammer. That sledgehammer being a 100 GB bonus, of course.

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• Concept Development
• Creative Direction

This campaign was an evolution of where the Somersby videos had taken the brand. From claiming to have started the Facebook wall to discovering ice and dozens of other outrageous statements. 

Using a light hearted, humorous attitude, we attached the brand to summer by owning quirky, fun moments and experiences that everyone can associate with. These moments can never truly be owned so this is a great way to leverage the brand’s existing voice and attitude. 

Somersby: The Official Sponsor of...  Flip Flop Tan lines, Friends with cottages, Campfire smell and of course Cannonballs. 

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• Strategy
• Creative Direction
• Concept Development
• Art Direction

Captain Wallace's ABC Expedition iPad App began as a labour of love after the birth of my first child, Hudson. I illustrated and designed the original alphabet poster and it quickly turned into a book co-created with writer Adrian Newbould. The book turned into an iPad app with the help of Ken Reddick and Meld Media, a Toronto based motion graphics studio. And here we are! An educational iPad app for you to enjoy with your family. 

The app, a zany tour through the Alphabet Zoo introduces children to letters and animals as told through the voice and humour of venerable explorer Captain Alistair J. Wallace. Populated with lively animations and funny sayings, the app offers a unique educational experience for kids wrapped up in a design friendly package.

From day one this project has been about the design. My goal was to have a package that would appeal to hip urban parents and their kids. When it came time to market our app we first went to Twitter, where the Captain tweeted from all over the globe, entertaining kids with questions and silly facts. We also developed a beautiful website and Facebook fan page.

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• Illustration
• Concept Development
• Creative Direction

BMO Financial Group

Over the years I’ve had the privilege of working with BMO several times. From
a large full rebrand and annual reports to smaller ad campaigns.

Building the ETF program was a lot of fun,
I was able to push a very serious financial client into a more graphic style while still maintaining the strong brand structure.
After reading over what was a very dry brief,
I found that what stuck out were these incredible stats. To me the best possible direction was to make a series of infographic ads, banners and DMs that would stand out from the expected.

BMO AR Design

Bank of Montreal is known for it's unique annual reports, leading the industry with cutting edge designs that deliver the message. This concept has a unique cover that mixed stylish photography with illustration. The cover wraps around the book as a design function to better add to the experience and tell the story. 

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• Concept Development
• Art Direction

A showcase of some of the automotive themed illustrations I've created. Cars have always been one of my hobbies/passions. From vector illustrations to hand-pulled screen prints, it's all work I do to keep my creative juices flowing.

Art has always been a passion of mine, from sketching and painting to vector illustrations that I make into screen prints. I’m also a big collector of art, always looking for that cool new artist to grab inspiration from.

It’s 2018 – and no ones likes a case of the FOMO. In this series of digital campaigns, we were tasked to create a platform for all flash sales, offers and contest giveaways to live on – either in response to competitors, or during a period where there’s a sales slump. Turns out FOMO really is a bitch, people are all Friyay-like and pop-ups are still relevant, because each time we garnered more contest entries than the previous contest, lifted sales above targets and/or achieved 100% sell-through.

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• Concept Development
• Creative Direction

Direct de Kronenbourg

These concepts are part of a larger campaign for Kronenbourg, the idea was to increase sales and distribution of Kronenbourg 1664 lager.  The strategy was to educating the consumer and trade on the distinctive qualities and superior taste that only Kronenbourg can deliver, thanks to its high quality ingredients and unique terroir

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• Concept Development
• Creative Direction
• Art Direction

Relief with Attitude

For Canada’s leading throat lozenge, I art directed the “Relief with Attitude” advertising campaign. Targeted at women and young adults, we launched with 15 and 30-second TV spots. The spot was complemented with print ads, online banner ads and point-of-purchase displays.

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• Art Direction
• Concept Development

Illustration pieces with purpose. My take on vector based illustration with a mix of strategy and design. I'm always looking to do more pieces - lets work together 

PokerRoom.com Station Domination

In no other city in the world do you need
a good poker face more than in New York. Surrounded by millions of strange people,
a real New Yorker knows to never make eye contact or let anyone see what they’re thinking. Kind of like poker.

The idea was to take photo portraits of real New Yorkers showing their best poker faces. We then turned these into a campaign to be displayed throughout the Port Authority Subway Station in New York City. 

Photography: Tom Feiler

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• Concept Development
• Art Direction
• Design

Nature's Instruments is a retailer that carries unique natural playground components. The project started with creating a logo identity that helped to tell the story of this unique company. From there we fleshed out the rest of the brand to include a new website, content marketing and email templates.

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• Strategy
• Creative Direction
• Concept Development
• Art Direction