About

I’ve been told careers are all about the journey, rather than the destination. If that’s the case - it’s been a lot of zigs and a lot of zags. From marketing, corporate design, and advertising, my journey has taken me through various disciplines. My expertise spans website design, social media, strategy development, promotions, events, brand identity, editorial design, and shopper marketing. I’m big on big ideas and strategy. I take all of that and make brands sing.
 

RAZORFISH, Creating unforgettable experiences that connect and enrich people's lives through digital marketing transformation.
Creative site lead for Jeep, Alfa Romeo, Fiat and Chrysler.
CREATIVE DIRECTOR 2019 to present

BLEUBLANCROUGE, One of Canada’s top ten advertising agencies. I lead the Freedom Mobile account, developing everything from
TV spots to social campaigns.
CREATIVE DIRECTOR 2018 to 2019

FREELANCE ART DIRECTION + DESIGN, numerous marketing and advertising agencies.
ART DIRECTOR | GRAPHIC DESIGNER | ILLUSTRATOR - 2004 to 2019

TERVOR//PETER COMMUNICATIONS, A cutting edge boutique-style agency with world class, tier 1 clients. As the Creative Director I was
responsible for everything from strategy development to developing advertising campaigns and experiential marketing that created lots of buzz.
CREATIVE DIRECTOR 20013 to 2014

MATCH DRIVE, Match is North America’s leading integrated shopper marketing solutions provider. As the Creative Director I was responsible
for developing a strong creative strategy and evolving those ideas into reality that covered the entire path to purchase, from start to finish.
CREATIVE DIRECTOR 20013 to 2013

B COMPANY DESIGN, A boutique design studio Specializing in corporate identities, brochures, packaging, websites and advertising.
DESIGN DIRECTOR | PARTNER - 2009 to 2011 (ending June 2011)

RIDDOCHCOMMUNICATIONS, A boutique advertising and design company
SENIOR ART DIRECTOR/DESIGNER - 2004  

OVE DESIGN & COMMUNICATIONS, One of Canada’s top corporate design and brand development companies
SENIOR DESIGNER - 2001 to 2004

SELECT CLIENTS

BANK OF MONTREAL, CADBURY, CAMP OOCH, CIBC, CN TOWER, CARLSBERG, FAMOUS PLAYERS, FREEDOM MOBILE, FISHERMAN’S FRIEND, GEORGE WESTON LTD., GUINNESS, HEINEKEN, JENN-AIR, KITCHENAID, KILKENNY, LCBO, MANULIFE FINANCIAL, MASTERCARD CANADA, NIKE, PEPSI, PUROLATOR, RED BULL, ROGERS, SOL, SOMERSBY CIDER, STRONGBOW CIDER, SPRINT CANADA, SUN LIFE FINANCIAL, TD BANK, TELUS, TIFF, TSX, VINCOR

EDUCATION        

George Brown College, Graphic Design Degree (Advertising Major)

SPARE TIME

Restoring my vintage BMW,  hanging out at the beach with 2 teen sons (and cats), Gardening, photography, getting tattoos and enjoying life.