Captain Wallace's ABC Expedition iPad App began as a labour of love after the birth of my first child, Hudson. I illustrated and designed the original alphabet poster and it quickly turned into a book co-created with writer Adrian Newbould. The book turned into an iPad app with the help of Ken Reddick and Meld Media, a Toronto based motion graphics studio. And here we are! An educational iPad app for you to enjoy with your family.
The app, a zany tour through the Alphabet Zoo introduces children to letters and animals as told through the voice and humour of venerable explorer Captain Alistair J. Wallace. Populated with lively animations and funny sayings, the app offers a unique educational experience for kids wrapped up in a design friendly package.
From day one this project has been about the design. My goal was to have a package that would appeal to hip urban parents and their kids. When it came time to market our app we first went to Twitter, where the Captain tweeted from all over the globe, entertaining kids with questions and silly facts. We also developed a beautiful website and Facebook fan page.
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• Illustration
• Concept Development
• Creative Direction