PokerRoom.com Station Domination

In no other city in the world do you need
a good poker face more than in New York. Surrounded by millions of strange people,
a real New Yorker knows to never make eye contact or let anyone see what they’re thinking. Kind of like poker.

The idea was to take photo portraits of real New Yorkers showing their best poker faces. We then turned these into a campaign to be displayed throughout the Port Authority Subway Station in New York City. 

Photography: Tom Feiler

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• Concept Development
• Art Direction
• Design